All posts tagged: Typography

ABSTRACT OR NOT Philippe Apeloig in Luxembourg

Philippe Apeloig is an influential French graphic designer. His approach to a given assignment, whether it is a poster, logotype, or font, shows an impressive amount of both thoughtfulness and understanding of the subject matter at hand. His typographic solutions are skilfully crafted and demonstrate great attention to detail. He always aims to get the maximum effect with the minimum of means. Apeloig is a master of typographic interpretation. His work is idea-oriented and process driven. He can thoughtfully play with words and images in order to transmit concepts that are aesthetically appealing, perfectly balanced, and intelligent. Most of the time I start from a text, from typography and I continue with images. I use the editing techniques from film editing. I carve my ideas into pieces and then reassemble them in a different order. I manipulate them until the composition is right and it is strong enough to fix itself in the visual memory of the public.  When you read a text most of the time it’s very static—you don’t even look at the …

Weingart

Typography is not only for reading and must not be a pain. Typography can be a game and a lot of fun. At the beginning of September I went to see Weingart Typografie at the Museum of Design in Zurich. I spent a couple of hours there looking at his work and the work made by his students. And, while I was sketching and taking notes, all of a sudden, Weingart entered the exhibition room and I said hello and he looked at me and asked me if he had taught me… On my way out I bought a copy of 30 Years of Swiss Typographic Discourse  in the Typogrfische Monatsblätter: TM RSI SGM 1960-90 published by Lars Müller Publishers. Typogrfische Monatsblätter was a typographic journal that became a discussion platform for professionals in the field of typesetting and printing. In “Typografie ist eine Kunst für sich” from 1973, Tschichold called typographical game playing a hybrid decadence, stressing that a good typographer, unlike the self-aggrandising graphic designer, never actually feels free, he does not play, but rather follows the considerations of his reason. 30 …

Commonplaces Summer Programme Basel

A week ago Tony Pritchard, my course leader from the LCC, asked me to write about my experience in Basel. So I looked through my archive and I gathered the information about the course, as well as some photographs and quotes which help elucidate the philosophy behind the Basel School of Design and their Summer Programme. Between 1968 and 1999, the ‘Basel School of Design’ had conducted an Advanced Class of Graphic Design which was attended by students from all over the world. When the school was transformed into University Level, this Advanced Class was unfortunately closed. From the Basics in Design and Typography Programme, Basel 2008 When the Schule für Gestaltung Basel (Basel School of Design) first announced its First Summer Program ‘Basics in Design and Typography’, three weeks of workshops for graphic designers, students and educators, it emphasised the fact that the course would be conducted by Wolfgang Weingart and would ‘re-open a dialogue’ with the legendary Advanced Class of Graphic Design, closed since 1999 … The course was delivered in a series of …